Concepts · Domain B

Mand vs. tact

The difference in short

The mand and the tact are verbal operants with different control. A mand is controlled by a motivating operation and specifies its reinforcer: you ask for what you want. A tact is controlled by sensory contact with a stimulus: you name what you perceive. Wanting vs. perceiving.

Quick comparison

MandTact
OperationControlled by an MO; specifies its reinforcer (requesting)Controlled by sensory contact (naming what you perceive)
EffectYou say what you wantYou say what you perceive
ExampleYou say “cookie” because you're hungry.You say “cookie” because you see one.

How to tell them apart

  1. Is it said because you WANT/need it (mand) or because you PERCEIVE and name it (tact)?

Examples

Mand
You say “cookie” because you're hungry.
Tact
You say “cookie” because you see one.

Frequently asked

Is “water” a mand or a tact?
It depends on the control. If said because you're thirsty and want water, it's a mand. If said because you see water and name it, it's a tact. The same word can be both.

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